At the Good Life Project camp last weekend, founder Jonathan Fields did a talk on podcasting. We were chatting about what makes a great interview, and of course, it’s when the presenter has a good story. But a good story is rarely a story where everything goes right.
Why? Because:
- No one believes the presenter.
- There’s little emotion or take-away.
- We don’t tend to like a person who tells us everything in their life is perfect.
Jonathan gave the example of a person who says he grew up in a terrific family, got into a great school, and ended up in investment banking – only to find out he really, really loves investment banking. This may sound like a great life but it isn’t a great story. Continue reading
